Welcome to your source for all news available in the Real Estate Industry. Learn what CENTURY 21 is sponsoring and their latest buyer, seller benefits and what do the agents think. 

Thu Sep 21 15:44:19 UTC 2017

#C21News: August 2017

Posted by: CENTURY 21 Action Realty

Summer certainly ended on a high note for Century 21 Real Estate. Read more below about the significant franchise growth and impressive achievements that occurred in August.   New Franchise Spotlight iProperties Hawaii, an independent real estate firm based in Honolulu, HI, announced that it has joined the CENTURY 21® Franchise System and will do … Continue reading #C21News: August 2017

Summer certainly ended on a high note for Century 21 Real Estate. Read more below about the significant franchise growth and impressive achievements that occurred in August.

 

New Franchise Spotlight

iProperties Hawaii, an independent real estate firm based in Honolulu, HI, announced that it has joined the CENTURY 21® Franchise System and will do business as CENTURY 21 iProperties Hawaii. Abe Lee, the owner and a 43-year veteran in the local real estate industry, said he is “excited about joining the CENTURY 21 brand, one of the most recognized real estate brands in the world. Not only can we benefit from the incredible reputation the franchise has through the global system, but the brand’s cutting-edge tools and technologies will enhance the level of service we provide to our clients.” Read more here.

Community Partners Realty, an independently owned and operated real estate brokerage company in Winder, GA, joined the CENTURY 21® Franchise System. The firm will do business as CENTURY 21 Community Partners Realty. Owner Tim Hill has more than 20 years of experience in the real estate and construction industry, and he and his team of agents have become a go-to source for land and farm sales throughout the region. “We’re primed and ready to take full advantage of not only the tools and technology the brand offers, but also the tremendous support of our fellow offices within the System. The international reach of the brand will now be a critical advantage for our clients,” said Hill. Read more here.

 

Franchise Growth

CENTURY 21 Premiere Properties, which first opened in Norwalk, OH, opened a third office in Fremont, OH. Broker and owner Annette Wilcox expressed excitement about the expansion, noting that it “will enable us to introduce area consumers to its array of real estate services, including specialty-market programs such as the CENTURY 21 Fine Homes and Estates and the CENTURY 21 Commercial programs.” Read more here.

 

Achievements

Representing 1.2 million members involved in all aspects of the residential and commercial real estate industries, The National Association of REALTORS® is America’s largest trade association and one of the most influential organizations in the business. Two of our affiliates, John Kmiecik and Vicky Silvano, earned leadership positions within the organization in August.

CENTURY 21 Affiliated’s John Kmiecik was named the Chair of the Business Issues Policy Committee for the National Association of REALTORS®. Kmiecik has extensive experience in the industry, having been a sales agent, managing broker, and company owner. “Together with all those who see value in volunteering their time and energy for REALTORS® everywhere, I stand ready and able to face NAR’s challenges and opportunities,” said Kmiecik. Read more here.

CENTURY 21 SGR, Inc.’s Vicky Silvano was named the National Association of REALTORS®’ Global Real Estate Committee Liaison. As the 2016 national chair of the Asian Real Estate Association of America (AREAA), Silvano brings a wealth of experience and knowledge on the global front via AREAA’s successful trade missions. Read more here.

 

Leadership

Former Zillow executive Nick Bailey was named President & CEO of Century 21 Real Estate. Bailey is a licensed broker and has over 20 years of real estate industry experience as a leader in franchising, brokerage, management, and technology. “Nick brings a unique mix of leadership experience and industry insights to our company and we are eager to see him lead the CENTURY 21® brand into the future,” said John Peyton, the president and chief executive officer of Realogy Franchise Group LLC, parent company of Century 21 Real Estate LLC. Bailey added, “It’s an honor to be taking the reins at Century 21 Real Estate at a time when this iconic brand is experiencing tremendous growth around the world, and the foundation for its success is in its recognition as a global leader in real estate services.” Read more here.

 

Check back next month for the latest Century 21 Real Estate News briefing.

Tue Sep 05 15:56:54 UTC 2017

CENTURY 21® Social: How to Use Snapchat for Real Estate

Posted by: CENTURY 21 Action Realty

Snapchat is a powerful social platform to share entertaining, valuable, and informative content. It allows users to communicate through “Stories” containing photos and short videos that can be viewed for up to 24 hours. Users can also send Snaps to specific people on a timer, disappearing as soon as the viewer exits out of it. … Continue reading CENTURY 21® Social: How to Use Snapchat for Real Estate

Snapchat is a powerful social platform to share entertaining, valuable, and informative content. It allows users to communicate through “Stories” containing photos and short videos that can be viewed for up to 24 hours. Users can also send Snaps to specific people on a timer, disappearing as soon as the viewer exits out of it. Real estate agents can take advantage of this social tool for sharing listings, local content, and more.

 

Every Home Has A Story

Agents can Snap fun facts about each listing and the neighborhood around it. Because the content disappears so quickly, you only have a few seconds to catch the attention of your viewers. You can shoot pictures and videos of each room in the house as “ten-second tours.” Providing snapshots of your listings to your followers will spark interest. Followers can then direct message you to set up a viewing instantaneously.

 

Snapchat Geofilters

This feature enables agents to use basic geofilters or create a custom option. When the app detects you are in a specific location, unique filters associated with your area become available to overlay on your content.

  • Pre-made Filters: You can use the geofilters that have already been created to show the coolest spots in the neighborhood. When showing listings in a certain area, agents can travel around the neighborhood itself and display the local bars, restaurants, and stores via Snapchat to add value to the listings.
  • Custom On-Demand Filters: For a small fee, agents can create their own sponsored filters for events like real estate conferences, open houses, and even local community events, to generate brand awareness and interest. Just be sure to keep your audience in mind and create something that users will want to apply to their content.

 

GhostCodes

This separate app lets you discover Snapchat users who are listed under specific categories, like ‘Real Estate.’ GhostCodes makes it easy for other users to find you and can help you increase your following. It’s a great way to help you build a solid referral network and meet new clients!

The key to Snapchat for real estate agents is to make your audience feel more connected to you. It is important to engage with your clients and share content that they want to interact with.

 

Sources:

Why Snapchat’s New Custom Filters Will Change Real Estate Marketing

Snapchat for Real Estate Marketing

Fri Aug 11 20:26:09 UTC 2017

CENTURY 21® Social: LinkedIn Pro Tips

Posted by: CENTURY 21 Action Realty

As the real estate industry continues to further embrace social media and technology in general, LinkedIn is quickly becoming one of the most valuable digital tools in an agent’s arsenal. LinkedIn is built for networking, and luckily for us, that’s one of the things we, as agents, do best. Here are a few “pro tips” … Continue reading CENTURY 21® Social: LinkedIn Pro Tips

As the real estate industry continues to further embrace social media and technology in general, LinkedIn is quickly becoming one of the most valuable digital tools in an agent’s arsenal. LinkedIn is built for networking, and luckily for us, that’s one of the things we, as agents, do best. Here are a few “pro tips” that will help you become a LinkedIn expert in no time.

 

Choose the right photos.

When you are choosing a profile photo or an image to post with your content, make sure it is clear, professional, and consistent with your brand and your business.

 

Optimize your bio for real estate.

Once you upload your professional profile picture, it’s time to tackle your bio. Make sure this section lets prospects know who you (a real estate professional) are and what you will be sharing on LinkedIn. The bio is also a great place to let your personality shine through the screen.

 

Include your awards and accolades.

Don’t be afraid to exercise your bragging rights. In fact, LinkedIn has an entire profile section devoted to accomplishments. This section is where you share your awards, your brokerage’s awards, certifications, and courses.

 

Use media files efficiently.

When editing your profile, you can add media files as part of your page. These media files show up as actionable thumbnails which are great for displaying assets like your website. For the most clicks, put these files right below your summary section.

 

Publish content to generate leads.

One of the most important pieces of your LinkedIn profile is the content that you are sharing on it. Instead of going too heavy on listings, try to share articles that offer valuable real estate tips and advice from you or another reputable source.

 

Build your network.

Start by connecting with your network of realtors and brokers, then connect with their connections and so on. Your email contact list is also a great place to establish LinkedIn connections. If you would like to identify some more quality connections, use LinkedIn’s “Advanced Search” feature. It allows you to specify keywords and the location of where you would like to search for connections.

 

Implement these tips and techniques to establish connections and generate leads for your business through LinkedIn!

Tue Aug 08 18:47:08 UTC 2017

Open House with CENTURY 21®: Your Big Break in Real Estate

Posted by: CENTURY 21 Action Realty

When did you experience your “big break” in real estate? We asked several CENTURY 21® team members this question to learn more about the moment they realized they would make it in such a challenging, yet rewarding industry. From months to years, networking events to sales calls, every story is different proving once again that … Continue reading Open House with CENTURY 21®: Your Big Break in Real Estate

When did you experience your “big break” in real estate? We asked several CENTURY 21® team members this question to learn more about the moment they realized they would make it in such a challenging, yet rewarding industry. From months to years, networking events to sales calls, every story is different proving once again that nothing in real estate is predictable.

 

It’s About Time

If these stories tell us one thing, it’s that there is no set time for success.

“I realized I would make it in the industry after six months. I discovered that if my morning hours were dedicated to lead generation, I would continue to have a consistent flow of clients, grow my business pipeline, and expand my sphere of influence.” –Justin Udy, CENTURY 21 Everest Realty Group

“In all honesty, it came after I attended Inman Connect San Francisco in 2015.  I was a brand new attendee and did not know what to expect at all. My boss recommended that I attend — and instinctively knew that it would be a place where I could meet like-minded people in the industry, and make really meaningful connections as well. I went from being a conference attendee to an Inman Ambassador, to speaking and presenting on the main stage — all within a year.” –Billy Ekofo, CENTURY 21 Redwood Realty

“When my schedule overflowed, and I brought in a client care coordinator to manage the behind the scenes in my third year, I knew I had found my passion of changing people’s lives one house at a time.” –Jerry Cibulski, CENTURY 21 Albertson Realty

 

A World of Opportunity

Finding success is also about finding opportunities and seizing the ones given to you.

“I discovered that if my morning hours were dedicated to lead generation, I would continue to have a consistent flow of clients, grow my business pipeline, and expand my sphere of influence.” –Justin Udy, CENTURY 21 Everest Realty Group

“The opportunity to speak at Inman Connect opened the door for me to speak at the CENTURY 21 Iberia Conference in Lisbon in February 2017, the CENTURY 21 Global Conference in March 2017, and be a keynote speaker at a Realogy event in June 2017. I will also be back as a speaker at Inman this August in San Francisco, as well as a first-time panelist at the second Realtor.com Summit in Las Vegas this September.  

None of these experiences and opportunities would have come to me if it wasn’t for Century 21 Redwood Realty investing their time in sending me to Inman Connect back in 2015, and to the team at Inman for giving me the opportunity to serve and speak.” –Billy Ekofo, CENTURY 21 Redwood Realty

“During my first full year in the business, I was grateful for the referrals of family and friends of my budding client list.” –Jerry Cibulski, CENTURY 21 Albertson Realty

 

Establishing Awards

The most obvious evidence of success is awards and honors. As explained by our interviewees, hard work reaps tangible rewards.

“I was amazed when I was awarded ‘Top Rookie Producer’ in my office following my first year. I was able to achieve this honor because I was always on the phone. I time blocked my mornings, and I made an effort to be in front of people consistently.” –Justin Udy, CENTURY 21 Everest Realty Group

“I started part-time one summer and was honored with a Century 21 Masters Sales Award in my first six months.” –Jerry Cibulski, CENTURY 21 Albertson Realty

 

The moral of the story? Nothing comes easy, and your “big break” is not always marked by a specific event or achievement, it’s a culmination of time, hard work, and opportunity. Though the definition is different for everyone, when it happens, it is worth every minute.

Mon Jul 17 18:44:14 UTC 2017

#C21News: June 2017

Posted by: CENTURY 21 Action Realty

The start of summer couldn’t have been better with impressive franchise growth and the announcement of some distinguished achievements. Read more about what happened in June below. New Franchise Spotlight Alton Clark Realty, an independently owned and operated real estate brokerage company in Altamonte Springs, FL, announced that it has joined the CENTURY 21® Franchise … Continue reading #C21News: June 2017

The start of summer couldn’t have been better with impressive franchise growth and the announcement of some distinguished achievements. Read more about what happened in June below.

New Franchise Spotlight

Alton Clark Realty, an independently owned and operated real estate brokerage company in Altamonte Springs, FL, announced that it has joined the CENTURY 21® Franchise System and will now do business as CENTURY 21 Alton Clark. “I’m excited for my team to utilize the wealth of tools and technology provided by the CENTURY 21 Brand to create a customer service experience where passion and purpose come together to fulfill even the unexpressed wishes and needs of our clients,” said owner James Clark. Read more here.

The CENTURY 21 Brand expanded in South America with the addition of CENTURY 21 Argentina. With the agreement to open CENTURY 21 franchises in Argentina with CENTURY 21 South America, Roberto S. Vivaldo of Master National Argentina S.A. will serve as President of CENTURY 21 Argentina. He plans a grand opening in September 2017 in La Plata. Master franchisees of CENTURY 21 South America currently operate approximately 200 franchised CENTURY 21 offices throughout South America, with locations in Brazil, Bolivia, Colombia, Peru, Uruguay, and Venezuela. Read more here.

 

Franchise Growth

CENTURY 21 Lakeside Realty acquired Gallagher, Clark & Carney Realty Group in Youngstown, OH. Through the acquisition, CENTURY 21 Lakeside Realty welcomes co-owners Sean Carney and Rick Clark and their 32 sales associates and also expands its footprint with offices in Calcutta, Columbia, and Salem. Read more here.

CENTURY 21 Arizona Foothills acquired Solutions Real Estate in Phoenix, AZ. The new team brings more than 27 years of experience to the table. The move will also expand the CENTURY 21 Arizona Foothills footprint to 8 offices and more than 500 agents. Read more here.

CENTURY 21 Tenace Realty acquired Cobblestone Realty in Boyton Beach, FL. Through the acquisition, CENTURY 21 Tenace Realty will expand to three offices and more than 300 agents. The expansion will give the company a larger footprint in Palm Beach County specifically. Read more here.

 

Achievements

We are proud to announce that 31 CENTURY 21 Sales Associates were featured in NAHREP’s 2017 List of Top 250 Latino Agents including the #1 sales agent in California, Marty Rodriguez of Century 21 Marty Rodriguez and three top 10 agents by sales volume: Marty Rodriguez, Dania Perry, and Ricardo Acevedo. View the list of winners here.

The 2017 REAL Trends/The Wall Street Journal Report “The Thousand” was released in June. According to the report, the CENTURY 21 Brand had an increase of 193% in total individual dollar sales volume and a 58% increase in total sales volume (including team volume), highlighted by two agents in the top 20 for individual sales — Gina Gargeu, CENTURY 21 Downtown (8) and Gerri Andolina, CENTURY 21 Winklhofer (20). We also had two agents in the top 20 by average sales price — Geneva Brett, CENTURY 21 M&M and Associates (9) and Ellen Elman, CENTURY 21 Metropolitan (15). View the rankings here.

 

In the News

CENTURY 21 Award’s Julia Jackson-Brown’s 17.5MM listing was featured in The Wall Street Journal House of the Week poll — and won!

 

Giving Back

The CENTURY 21 New Millennium charity golf tournament raised a record $120,000+ for the Jenna Stone Memorial St. Mary’s Ryken Scholarship Fund. A full field of 160 golfers and tournament supporters from communities across the greater D.C. Metro region came together on June 8 at Breton Bay Golf and Country Club in Leonardtown, MD, for what has come to be known as the best area golf charity event of the year. Learn more about the event here.

Check back next month for the latest Century 21 Real Estate News briefing.

Wed Jul 12 17:17:50 UTC 2017

CENTURY 21® Social: 3 Ways to Use Instagram Stories

Posted by: CENTURY 21 Action Realty

Instagram has followed Snapchat’s lead in providing a separate feed dedicated to showcasing a user’s activities within the past 24 hours. Stories provides a time-sensitive “day in the life” overview of a single user’s postings by offering an in-the-moment view that makes followers feel like part of the action. While this may be a problem … Continue reading CENTURY 21® Social: 3 Ways to Use Instagram Stories

Instagram has followed Snapchat’s lead in providing a separate feed dedicated to showcasing a user’s activities within the past 24 hours. Stories provides a time-sensitive “day in the life” overview of a single user’s postings by offering an in-the-moment view that makes followers feel like part of the action. While this may be a problem for Snapchat, it’s great for real estate agents. Now you can target followers with two very different content approaches all within one network.

Read on to learn what you can do with Instagram Stories.

Highlight Your Listings

From sneak peeks to virtual tours — Instagram Stories gives clients a new way to look at listings. First, it allows agents to link all of their photos together to display as one cohesive stream to promote listings and events. Its video capability also allows agents to share brief virtual tours to help followers get a glimpse of the bigger picture. No matter which visual approach you choose, Stories offers the option to draw on the photos or place markers so that you can highlight all your favorite features of the home.

 

Share the Spotlight

Instagram Stories boasts native features that help users enhance the content they share — a couple in particular, are very beneficial for agents:

  1. Stickers: Customizable sticker options allow agents to add context about the location, weather, or time. The location feature in particular is useful because users can tap the sticker to learn more about the location — giving agents an opportunity to share important open house information or highlight local businesses in the community they serve.
  2. Mentions: Similar to locations, mentions allow agents to tag Instagram accounts in a story. This is another great way to interact and highlight local businesses or influential people in the area.
     
    If you host weekly happy hours, networking events, or any other gatherings on a consistent basis, consider promoting them with Instagram Stories.

 

Unique Content

The first rule for any social media content is to ensure that it is providing value to the audience. Instagram Stories offers a unique way to do this. For example, DIY tutorials for new homeowners or sellers trying to make repairs can offer value followers will appreciate. Stories also provides a great opportunity to showcase the everyday life of an agent and their personality, which is crucial for developing (and retaining) connections.

As with any new feature, the best way to figure out what works for you is to experiment. Start by thinking of something you can create for each of the categories mentioned above and see where the stories take you.

Thu Jun 15 16:17:04 UTC 2017

#C21News: May 2017

Posted by: CENTURY 21 Action Realty

The month of May welcomed significant franchise growth, exciting achievements, and a few impressive news features! Read all about it in the recap below.   New Franchise Spotlight CP Realty, an independently owned and operated real estate brokerage company in Fargo, ND, announced that it has joined the CENTURY 21® Franchise System and will now … Continue reading #C21News: May 2017

The month of May welcomed significant franchise growth, exciting achievements, and a few impressive news features! Read all about it in the recap below.

 

New Franchise Spotlight

CP Realty, an independently owned and operated real estate brokerage company in Fargo, ND, announced that it has joined the CENTURY 21® Franchise System and will now do business as CENTURY 21 FM Realty. “We couldn’t be more excited about our new team joining the CENTURY 21 Brand, one of the most recognized real estate brands in the world,” said owner John Colvin. Read more here.

Ohio Family Realty, an independently owned and operated real estate brokerage company in Elyria, OH, announced that it has joined the CENTURY 21® Franchise System and will now do business as CENTURY 21 DeAnna Realty. Ohio Family Realty has served more than 1,000 customers and is well-known in the community for not only its impeccable customer service, but also for its philanthropic efforts in the local community. “We now have access to the tools, technology, and brand recognition that we need, while also retaining our family and community feel,” said owner Mike DeAnna. Read more here.

The Real Estate Company of East Tennessee, an independently owned and operated real estate brokerage company, announced that it has joined the CENTURY 21® Franchise System and will now operate as CENTURY 21 Heritage. With the company philosophy, “always do what you say, sometimes more, but never less,” customer service is a priority for owner Mike Garber and his team. Read more here.

Earth Outdoor Properties, an independently owned and operated real estate brokerage company with offices in Mountain Grove and Ava, MO, announced that it has joined the CENTURY 21® Franchise System and will now do business as CENTURY 21 Earth Outdoor Properties.

 

Achievements

We are thrilled to announce that the CENTURY 21 Father’s Day “Give Dad Nothing Campaign” has been named a Bronze Anvil Award winner representing the best in public relations programs demonstrating creative tactics. The campaign garnered 602MM impressions through broadcast, print, and online coverage which included outlets like huffingtonpost.com, today.com, Adweek and RISMedia. View the full list of winners here.

 

Leadership

CENTURY 21 Advantage Gold’s Anne Rubin has been appointed to the Pennsylvania State Real Estate Commission. Rubin is a 29-year real estate veteran and has helped grow CENTURY 21 Advantage Gold to include more than 200 sales associates in 11 offices throughout Pennsylvania and New Jersey. Read the full press release here.

CENTURY 21 Award’s Angela Avilez was a featured speaker at POSiBLE L.A. Angela’s topic was on “Hispanics and their impact on the real estate industry,” speaking also to the opportunities of starting a real estate career.

The event, sponsored by Century 21 Real Estate, is meant to inspire and empower the Hispanic community to prosper in business. Entrepreneurs had access to critical resources: new products, tools, platforms, industry leader keynotes and boot camps to launch and grow their business. At the CENTURY 21 booth, we had interactive experiences for the over 4,000 attendees, highlighting the possibility of a career in real estate and affiliating with the CENTURY 21 Brand.

 

In the News

Bill Still, of CENTURY 21 Blackwell, shared his insights on new schools creating a real estate boom in the Spartanburg, SC area with GoUpstate.com. “Of course every area likes new schools and new schools that look good,” Still said. “School districts are tremendous (selling points). Anyone with a school-age child, the first thing they do is research the schools when looking for a new home.” Read the full article here.

CENTURY 21 Judge Fite was recently featured in a Real Estate Broker’s Insider article about brokers turning to sports sponsorships as the market improves. The article discusses ways these partnerships improve credibility and help brokers connect with the community. Judge Fite’s recently renewed, 4-year sponsorship deal with the Dallas Cowboys was a main highlight.  Chief Executive Jim Fite said the deal gives the company the right to use the Cowboys’ color and logo on business cards, yard signs, and its website. Read the full article here.

John Colvin, of CENTURY 21 FM Realty, shared his thoughts on his hometown in a Realtor.com article highlighting the ten best cities for new college graduates. “It’s a great outdoors city with lots of lakes, and there’s an amazing sense of community here, “ he said. Read the full article here.

 

Check back next month for the latest Century 21 Real Estate News briefing.

Wed Jun 14 15:12:40 UTC 2017

Agent Spotlight: Q&A with Justin Udy of CENTURY 21 Everest Realty Group

Posted by: CENTURY 21 Action Realty

This month, we sat down with Justin Udy of CENTURY 21 Everest Realty Group in Cottonwood Heights, UT. Despite a challenging start to his real estate career, Justin joined forces with Century 21 Real Estate to grow his business and ultimately, lead one of the top producing teams in the CENTURY 21 Brand. Read more … Continue reading Agent Spotlight: Q&A with Justin Udy of CENTURY 21 Everest Realty Group

This month, we sat down with Justin Udy of CENTURY 21 Everest Realty Group in Cottonwood Heights, UT. Despite a challenging start to his real estate career, Justin joined forces with Century 21 Real Estate to grow his business and ultimately, lead one of the top producing teams in the CENTURY 21 Brand. Read more of Justin’s story and the advice he has for millennial agents who are finding their way in the real estate industry.

 

CENTURY 21: What led you to join the CENTURY 21 Brand in particular?

Justin: Their focus on self-development and desire to provide an amazing environment. I was at a brokerage on the verge of bankruptcy. Century 21 Real Estate helped facilitate the merger of the struggling brokerage of 26 agents into a productive Century 21 Real Estate brokerage. This allowed the struggling brokerage to get their books straight and debts paid, and get the agents into a new, productive environment. Most of them are still here today.

 

CENTURY 21: What is your favorite thing about your job?

Justin: I genuinely enjoy people and the sticks and bricks of real estate. I love being able to help people and the face-to-face relationships I build. In addition, it is rewarding to introduce people to a career in real estate, create long-term wealth for clients, and advise and improve their lives through the process.

 

CENTURY 21: What is the biggest misconception about millennial real estate agents?

Justin: The biggest misconception is that they have no drive and are lazy. In reality, I have met many millennials who are ambitious and driven. They want to succeed and are willing to pay the price for success.

 

CENTURY 21: What would you say to millennials who consider this an “easy” profession to get into?

Justin: No profession is “easy” if you’re looking to perform at the highest level.  If you want to be the best, you have to pay the price. That can only be done with hard work, focus, and an obsession to be the best.  

 

CENTURY 21: What’s your best advice for millennials looking to find success in the real estate industry?

Justin: To live a big life you need to do big things. Give up a season of your life so you can have a life like no one.

 

Check out Justin in this Shaun McBride video for CENTURY 21’s Adulting series.

Fri Jun 09 15:26:18 UTC 2017

Agent Spotlight: Q&A with Lara Marquess of CENTURY 21® Union Realty

Posted by: CENTURY 21 Action Realty

This month, we sat down with Lara Marquess of CENTURY 21® Union Realty in Los Angeles. In the interview, Lara shared how she got her start in real estate and what it was like working with Robeson Design’s Director of Marketing, Sharrah Robeson, for CENTURY 21’s Adulting series.   CENTURY 21: How did you get … Continue reading Agent Spotlight: Q&A with Lara Marquess of CENTURY 21® Union Realty

This month, we sat down with Lara Marquess of CENTURY 21® Union Realty in Los Angeles. In the interview, Lara shared how she got her start in real estate and what it was like working with Robeson Design’s Director of Marketing, Sharrah Robeson, for CENTURY 21’s Adulting series.

 

CENTURY 21: How did you get your start in real estate?

Lara: My initial plan was to teach. However, I realized I’d be doing students a disservice because my heart was just not in it. One day my neighbor walked over, pointed her finger at me, and told me I should be in real estate. She’s been in real estate since the 80s and she said that I’d be the perfect fit. I decided to get an internship with a successful real estate team and after my first week I knew this was the career for me.

In this job, every day is different. You’ve got to have energy and drive and I just knew that I could thrive in this type of environment. After a few months of interning, I got my license and stayed with the team for a little while longer. I decided to go off on my own in January of 2017.

 

CENTURY 21: What led you to the CENTURY 21 Brand in particular?

Lara: They understand that real estate is a tough business. It’s not hard getting into real estate but it takes time and effort to become a good real estate agent. Century 21 Real Estate has systems in place to help their agents grow and succeed.

 

CENTURY 21: How has Century 21 Real Estate supported you during these early years of your career?

Lara: The first thing that comes to mind is the training. We have trainings where we tour homes and identify parts of a house. We also have bi-weekly meetings where we talk about 1031 exchanges, mortgage programs, and much more. We’re all independent contractors who are all going after the same deals, but we have each other’s back. If I ever need help or advice, an agent in my office is willing to take a break from what she’s doing and lend me a hand. We have such a great support system.

 

CENTURY 21: What would you say to millennials who consider this an “easy” profession to get into?

Lara: I’d say they’re right. Real estate is super easy to get into. You don’t have to go to college. All you have to do is pass some tests and then hang up your license somewhere. What’s difficult is generating business and becoming a good agent who provides great customer service—and to succeed at these you have to commit to doing these things every day… not just when you feel like it.

 

CENTURY 21: What is your favorite thing about your job?’’

Lara: The idea of what I can turn my business into. The possibilities are endless.

 

CENTURY 21: What was it like working with Sharrah Robeson?

Lara: It was fun. Sharrah is super sweet and very friendly. We got to talking right away and she’s a true professional. I would love to have her design my house!

 

Check out Lara Marquess in Sharrah Robeson’s How to Buy a House! | Approaching Home Buying for Newbies Like Us! and stay tuned for another agent spotlight next month!

Mon May 29 20:41:35 UTC 2017

CENTURY 21® Social: Marketing at Community Events

Posted by: CENTURY 21 Action Realty

Community events are a great way to connect with potential clients in the area you serve. For years, real estate agents have set up booths and collected contact information in hopes of finding their next lead. Luckily, social media has provided new ways to make these events even more valuable for both sides. Below are … Continue reading CENTURY 21® Social: Marketing at Community Events

Community events are a great way to connect with potential clients in the area you serve. For years, real estate agents have set up booths and collected contact information in hopes of finding their next lead. Luckily, social media has provided new ways to make these events even more valuable for both sides. Below are a few tips for using social media to make the next event you attend an even bigger success.

 

  1. Upcoming Events

Follow town organizations on Facebook and Twitter to learn about upcoming events. Nowadays, many local groups and chapters have their own social media accounts (including the town itself). Aside from traditional outlets like the town website or local paper, social media is a great place to not only learn about upcoming events, but to learn about the residents attending. You can also use social media to advertise your participation at local events and invite others to join you.

 

  1. Social Network Prep

Before any event, make sure your profiles are up to date and engaging. As you’ll read further down, asking people at events to connect with you through social media is a great way to acquire and maintain contacts. It’s important to make sure your profiles contain accurate information and that the content you are sharing is engaging. Remember, your social media pages should always provide value to your followers (not just around events), but these times can serve as “checkups” to make sure everything is up to par.

 

  1. On-Site Technology

Use a portable device to share photos of listings, display your social networks, or collect information. Having a tablet or other portable device is an easy and efficient way to to do a variety of things. Using it to display listings allows people to effortlessly browse through multiple homes with your guidance. You can also access your social networks and ask people to take out their phones and follow you right on the spot. Finally, you can use an app on your device as a virtual information sheet—visitors can enter their information easily and you can seamlessly convert it to your database.

 

  1. Social Connections

Ask visitors to connect with you via social media. As previous sections have alluded to, asking visitors to find and connect with you on social media can help provide more meaningful connections. The key is to choose one network (even if you promote your business on several) and give them clear instructions on how to find you. If possible, politely ask them to do it on the spot to avoid the risk of them forgetting once they leave.

 

  1. Digital Follow Up

Take photos at the event and post them to your social networks during and after. Posting photos of the events you attend allows current followers to see that you’re actively involved in the community and reminds new followers about the event, and more specifically, your interaction. Photos may also be an additional conversation starter within your social page.

 

Use these tips to make the most of your next community event.